Announcement is the act and consequence of
announcing. This verb (announce), on the other hand,
refers to making known some type of data or information. For
example: "The president surprised with his announcement about the tax
reform", "The hiring of the new reinforcement is already confirmed:
the club will make the official announcement tomorrow", "Without any
previous announcement, the company closed its central branch".
The various state agencies, civil associations, commercial
companies and other entities frequently make announcements to spread
their news. In this way, when you want to inform the community of any
event, announcements are made publicly. The mayor of a city, to cite a case, can
call a press conference to announce the name of the new secretary of Tourism for
the town. In a similar sense, a non-governmental organization may organize an
event in a plaza to announce the search for volunteers for a campaign.
It is important to note that although this concept also takes place in
everyday life, outside the corporate or governmental sphere, in popular language
we do not usually use the term advertisement in this context, but we
resort to others or even constructions that allow us to express the same in a
less formal way. For example, instead of saying "Carla has announced to us
that she will move" we would probably use the verb count or we
would say "Carla has given us the news: she will move".
In ancient texts, especially those belonging to different religious beliefs,
the meaning given to this term is "darker" than the current one, in that it
takes on a nuance of omen, divination or prophecy. The weight
of the concept in these cases comes from its relationship with imminent events
such as death or the arrival of a fatal plague, which a gifted person reports as
a warning, so that others can prepare and face them.
An announcement is also called a medium that allows the
transmission of a message for advertising purposes. In this
case, advertisement is a term that is equivalent to advertising or,
according to the context, to advertising.
Newspapers and magazines often feature graphic ads from
their sponsors: companies pay the media to promote their products and
services in those ads. On television, the ads are audiovisual,
while on the radio they are aural. Finally, in digital
publications, there may be graphic, audio, audiovisual or even interactive advertisements.
advertisements have been necessary for the livelihood of the media for
decades, although the public does not always perceive their usefulness
at a glance. Many times, users complain about this tactic, and there
are now several ways to circumvent it to jump directly to content. However, the
people who are actually interested in the ads and decide to buy the products
displayed there are millions, and this is why this monetary investment by
companies is justified.
Nowadays it is very easy to publish ads to sell those items that we no longer
use, to offer certain services such as private classes or
specialized labor, or to rent a property. Thanks to the competition, there are
many platforms for this purpose, which offer a free basic option. Users who want
to improve the positioning of their ads, on the other hand, do have to pay,
although these are not exaggerated sums.
Similarly, an advertisement can be used to request a
service, to repair a product, to look for work or a home. As can be seen,
modernity has pushed the meaning of the term advertisement to the
limit, since in this case it does not seem so appropriate.